To audit the distribution of Makfa’s products and competitors in similar product categories at different types of retail outlets in the territory of Russia and CIS countries (Ukraine, Kazakhstan, Belarus).
49 cities of Russia, 26 cities in CIS countries. 9,500 visits in two months
Annual project, 2007 – May 2014, in November-January.
Based on this research, Makfa obtains a complete picture in terms of product distribution and shelf share vs. competitors. These data arrive over time, which allows them to assess how successfully the company operates in the market year on year. The complete annual audit also allows them to track market novelties.